Laura K. Sawyier
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Laura K. Sawyier
 
 
 

From the studio (and closet) of a wardrobe stylist and fashion/branding consultant.

My latest styling advice, product recommendations from the brands I love and trust, with elements of my lifestyle, paired with commentary on the psychology of fashion and culture. This is the space I explore with you; why and what we buy, how to care for our most cherished pieces, intentionality in what we wear, and ultimately how we express ourselves.

 

STYLE

Featured
Shop Your Closet
STYLE
Shop Your Closet
STYLE

It’s always the perfect time to reassess your wardrobe by decluttering, refreshing your closet, and thoughtfully planning for the season ahead—whether through seasonal swaps, embracing new color trends, or preparing for upcoming events—to ensure you're ready for fall in both style and spirit. Here’s how to edit and shop your closet.

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STYLE

SUBSTANCE

Featured
Inauguration Style, Branding + Aesthetics
SUBSTANCE
Inauguration Style, Branding + Aesthetics
SUBSTANCE

The 60th presidential inauguration wasn’t just a political event—it was a masterclass in branding through fashion.

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SUBSTANCE

INTERVIEWS

Featured
Veronica Beard in St. Louis
INTERVIEWS, EVENTS
Veronica Beard in St. Louis
INTERVIEWS, EVENTS

Veronica Swanson Beard and Veronica Miele Beard came to St. Louis for a multi-day event at Neiman Marcus.

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INTERVIEWS, EVENTS
 

 
“Style is personal, let’s talk about it...”
CANDID Interview: Jodie Patterson
CANDID Interview: Jodie Patterson

Social activist, entrepreneur, writer, and author of The Bold World: A Memoir of Family and Transformation. *Part of the WFH Mother’s Day feature.

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INTERVIEWSLaura SawyierMay 4, 2020Female Founder, Founder, female founder, working from home, parenting during pandemic, covid-19, Jodie Patterson, activist, author, The Bold World memoir, The Bold World Jodie Patterson
CANDID Interview: Eve Rodsky
CANDID Interview: Eve Rodsky

NY Times Best Selling Author of Fair Play. *Part of the WFH Mother’s Day feature.

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INTERVIEWSLaura SawyierMay 4, 2020Female Founder, Founder, DTC Brand, female founder, working from home, parenting during pandemic, covid-19, Eve Rodsky, Fair Play, Fair Play author, Eve Rodsky Fair Play, Hello Sunshine, NY Times Best Selling Author
CANDID Interview: Valerie Macaulay
CANDID Interview: Valerie Macaulay

Co-founder and Chief Creative Officer of La Ligne. *Part of the WFH Mother’s Day feature.

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INTERVIEWSLaura SawyierMay 3, 2020Female Founder, Founder, DTC Brand, female founder, working from home, parenting during pandemic, covid-19, valerie macaulay, La Ligne, la ligne co-founder, stripes, la ligne stripes, womens clothing brand
CANDID Interview: Joanna Wolff
CANDID Interview: Joanna Wolff

Creative consultant, Joanna Wolff Consulting. *Part of the WFH Mother’s Day feature.

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CANDID, CANDID INTERVIEWS, INTERVIEW, FEMALE FOUNDERSLaura SawyierMay 3, 2020Female Founder, Founder, DTC Brand, female founder, working from home, parenting during pandemic, covid-19, joanna wolff, creative consultant, st louis consultant, brand consultant
CANDID Interview: Cheree Berry Paper
CANDID Interview: Cheree Berry Paper

CEO and Creative Director or Cheree Berry paper. *Part of the WFH Mother’s Day feature.

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INTERVIEWSLaura SawyierMay 1, 2020Female Founder, Founder, DTC Brand, female founder, working from home, parenting during pandemic, covid-19, clean products, cheree berry paper, cheree berry, paper company
CANDID Interview: Sarah Paiji Yoo
CANDID Interview: Sarah Paiji Yoo

Co-founder and CEO of Blueland. *Part of the WFH Mother’s Day feature.

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INTERVIEWSLaura SawyierMay 1, 2020Female Founder, Founder, DTC Brand, female founder, working from home, parenting during pandemic, covid-19, Sarah Paiji Yoo, Blueland, clean products, recycled products, Blueland founder
CANDID Interview: Ashley Mills
CANDID Interview: Ashley Mills

Co-founder & Co-CEO, obé Fitness. *Part of the WFH Mother’s Day feature.

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CANDID, CANDID INTERVIEWS, INTERVIEW, FEMALE FOUNDERSLaura SawyierApril 30, 2020Female Founder, Founder, DTC Brand, female founder, leave your mark, working from home, parenting during pandemic, covid-19, Ashley Mills, obé fitness, co-ceo
CANDID Interview: Aliza Licht
CANDID Interview: Aliza Licht

Founder & President of LEAVE YOUR MARK, LLC, and Author & Host of LEAVE YOUR MARK podcast. *Part of the WFH Mother’s Day feature.

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INTERVIEWSLaura SawyierApril 30, 2020Female Founder, Founder, DTC Brand, female founder, st louis fashion, Aliza Licht, author, leave your mark, working from home, parenting during pandemic, covid-19
CANDID Interview: Ronke Faleti
CANDID Interview: Ronke Faleti

Founder of korédé. SVP, Wells Fargo Advisors. *Part of the WFH Mother’s Day feature.

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CANDID, CANDID INTERVIEWS, INTERVIEW, FEMALE FOUNDERSLaura SawyierApril 30, 2020Female Founder, Founder, DTC Brand, Ronke Faleti, dtc brand, female founder, st louis fashion
Stay-at-Home Activities to Brighten Your Week, Vol. 3
Stay-at-Home Activities to Brighten Your Week, Vol. 3

Temporarily social-distance yourself from laundry and dishes.

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SOCIAL COMMENTARYLaura SawyierApril 16, 2020covid-19, self-care, stay-at-home, inspiration, brighten your week, self distancing, puzzle, womens fashion, womens style, self compassion, meditate, self-love, feelings
Stay-at-Home Activities to Brighten Your Week, Vol. 2
Stay-at-Home Activities to Brighten Your Week, Vol. 2

How are you taking extra care as we enter another week of social distancing?

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SOCIAL COMMENTARYLaura SawyierApril 7, 2020covid-19, self-care, stay-at-home, inspiration, brighten your week, self distancing, puzzle, womens fashion, womens style, self compassion, meditate
Stay-at-Home Activities to Brighten Your Week
Stay-at-Home Activities to Brighten Your Week

Self-care activities to brighten your week while self-distancing.

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SOCIAL COMMENTARYLaura SawyierMarch 24, 2020covid-19, self-care, stay-at-home, inspiration, brighten your week, self distancing, puzzle, womens fashion, womens style, self compassion, meditate
Sweats or Dressing Up?
Sweats or Dressing Up?

How Clothes Can Keep Us Sane During COVID-19

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SUBSTANCELaura SawyierMarch 22, 2020Social Commentary, Women's Styling, women's fashion, NYC Women's Styling, St. Louis Personal Stylist, personal style, confidence, mindfulness, self-awareness
CANDID Interview: Lori Coulter
CANDID Interview: Lori Coulter

Co-founder & CEO/President of Summersalt. the disruptive swimwear and travelwear brand named in CNBC’s list of The World’s Most Promising Startups.

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CANDID, CANDID INTERVIEWS, INTERVIEW, FEMALE FOUNDERSLaura SawyierMarch 11, 2020Female Founder, St. Louis Creatives, Summersalt, Summersalt swim, Lori Coulter, CEO, Founder, DTC Brand, Direct to consumer fashion, dtc fashion St. Louis
Care Contents: Wrapping Up Sweater Season
Care Contents: Wrapping Up Sweater Season

Cleaning & Storage Tools and Tricks for Heavy Knits

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STYLELaura SawyierMarch 2, 2020cashmere care, wool care, sweater storage, care contents, closet care, wardrobe care, wash sweaters, clean sweaters, how to clean sweaters, how to care for cashmere, how to care for wool, how to store cashmere, how to store sweaters, fabric shaver, cashmere brush, laundress shampoo, folding board, cedar storage
The Power of a Personal Digital Lookbook
The Power of a Personal Digital Lookbook

How to Create Your Personal Lookbook in Four Easy Steps & Maximize Wearing Everything in Your Closet

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STYLE, SUBSTANCELaura SawyierFebruary 25, 2020Social Commentary, Women's Styling, women's fashion, NYC Women's Styling, St. Louis Personal Stylist, personal style, confidence, mindfulness, self-awareness
CANDID Interview: Maggie & Annie Genovese
CANDID Interview: Maggie & Annie Genovese

Co-Founders of Forsyth, a St. Louis based gallery with a global perspective, presenting design, furniture, and art. Editors of the world-famous Saturday email, saturday marnin cartoons.

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CANDID, CANDID INTERVIEWS, INTERVIEW, FEMALE FOUNDERSLaura SawyierFebruary 8, 2020Female Founder, Forsyth Art, St. Louis Creatives
Brand Discovery: Sarah Flint
Brand Discovery: Sarah Flint

Sarah Flint opens up about her eponymous shoe brand and what to look forward to in 2020.

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BRAND DISCOVERYLaura SawyierJanuary 26, 2020Fashion Brand, Direct-to-Consumer, Women's Styling, women's shoes
How to Thoughtfully Enhance Your Personal Style
How to Thoughtfully Enhance Your Personal Style

Five steps to help you tap into your style, be more mindful in your closet and feel great when getting dressed every day.

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STYLE, SUBSTANCELaura SawyierJanuary 20, 2020Social Commentary, Women's Styling, women's fashion, NYC Women's Styling, St. Louis Personal Stylist, personal style, confidence, mindfulness, self-awareness
How to Wear Printed Turtlenecks
How to Wear Printed Turtlenecks

Outfitting Ideas: 18 Statement Turtlenecks, Styled 6 Ways for Winter

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STYLELaura SawyierJanuary 13, 2020fall 2019, turtlenecks, printed turtlenecks, Styled by LKS, women's fashion, winter 2020, outfit ideas, personal style
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