CANDID Interview: Aliza Licht
Aliza Licht is the founder and president of LEAVE YOUR MARK, LLC, bestselling author, and host of the LEAVE YOUR MARK podcast. With over 20-years in fashion, Aliza consults brands on creative marketing, digital strategy, and communications. Her ability to think both creatively and strategically has allowed her to play across multiple disciplines in fashion, beauty, media, and technology. She channels and teaches this expertise in her book and her podcast. You may recognize her as the creator and voice of the award-winning social personality DKNY PR GIRL.
“I think networking right now is not only important for business, but it feels great to connect with people!” -Aliza
What are you doing to keep your kids engaged throughout the day, while you're all at home, and how are you approaching your work?
Luckily, my kids have online school from 9 am-4 pm daily, so I have plenty of time to focus on work and my podcast, LEAVE YOUR MARK. I start the day with a workout on Exhale Spa On Demand and have Zoom calls or a recording scheduled in the afternoons. I also aim to connect with at least five people every day, whether by email or a call. I think networking right now is not only important for business, but it feels great to connect with people!
How are you lifting your spirits and keeping sane in the midst of this new normal?
My only priority is health for my family, so as long as everyone is healthy, my spirits are up! Other than that, I make it my business to put on real clothes and makeup every day. That's my sanity.
What's your biggest challenge right now?
Getting groceries. I feel like we get a supply and eat them in a day.
What is your ultimate S@H garment that's giving you coupled confidence and comfort?
After my workout, I shower and then change into stretchy (and soft!) skinny jeans and a top. I never usually wear jeans, so that's new to me. I also only wear sneakers at home, which for everyone who knows me, insane.
How are you reinventing your Mother's Day this year?
Isn't every day is Mother's Day?
ARE YOU INSPIRED BY ALIZA? KNOW SOMEONE THAT WOULD BE, TOO? SHARE HER CANDID MOMENT.
About this Interview Series
As Mother’s Day approaches I’ve thought a lot about the importance of shining a light on all moms, particularly in the midst of this unprecedented new normal. The world is changing, but honoring and celebrating mom remains intact. Mother’s come in many forms; some gave birth to us, some just became a new mom, some adopted us, some are grandmothers, some enter our lives later in life, some are a best friend, and some found us in times of need and invited us into their lives. As part of my Candid Interview series, I had the pleasure of connecting with inspiring women who are mothers, founders, and dynamic individuals who are sharing their stories of navigating the now and how they’ll reinvent Mother’s Day this year amidst this ongoing pandemic. -LKS
This article was originally published on April 30 by Town & Style St. Louis.