CANDID Interview: Joanna Wolff
Joanna Wolff is a creative and branding consultant, working with companies on their identity, strategy, and voice. A talented writer and editor, Joanna has the sensibility and deliverability of creating high-level engagement on behalf of her clients - ranging from fashion, lifestyle, and consumer products. She is celebrating her first Mother’s Day as a new mom this year.
“The beautiful weather has been a huge help, and going for walks or hanging out in the backyard has kept me sane. I've also returned to reading, and it's been really helpful to have a good book to dive into.” -Joanna
What are you doing to keep your kids engaged throughout the day, while you're all at home, and how are you approaching your work?
I have a 10-month-old, so it's the little activities that make his day. As the day goes on, we move from room to room, "discovering" new toys. And we take a lot of walks in the park! Luckily, I can squeeze my work around his schedule and do it while he naps. If I have to be on a call while he is awake, I will put a giant bucket of toys next to him on the rug, and that will occupy him for a while.
How are you lifting your spirits and keeping sane in the midst of this new normal?
The beautiful weather has been a huge help, and going for walks or hanging out in the backyard has kept me sane. I've also returned to reading, and it's been really helpful to have a good book to dive into. Also, wine. It helps.
What's your biggest challenge right now?
Dealing with the unknown of it all. My family is on the East Coast, and not knowing when I'll be able to see them again is really hard.
What is your ultimate S@H garment that's giving you coupled confidence and comfort?
Anything black. I could be wearing sweatpants and a cotton shirt, but if it's all black, I somehow feel like I'm more pulled together (maybe it's the New Yorker in me?)
How are you reinventing your Mother's Day this year?
I told my husband that all I want this year is to sit outside on our deck and sip champagne together and toast to surviving it all this far. Oh, and also getting some alone time so I can watch Bravo.
ARE YOU INSPIRED BY JOANNA? KNOW SOMEONE THAT WOULD BE, TOO? SHARE HER CANDID MOMENT.
About this Interview Series
As Mother’s Day approaches I’ve thought a lot about the importance of shining a light on all moms, particularly in the midst of this unprecedented new normal. The world is changing, but honoring and celebrating mom remains intact. Mother’s come in many forms; some gave birth to us, some just became a new mom, some adopted us, some are grandmothers, some enter our lives later in life, some are a best friend, and some found us in times of need and invited us into their lives. As part of my Candid Interview series, I had the pleasure of connecting with inspiring women who are mothers, founders, and dynamic individuals who are sharing their stories of navigating the now and how they’ll reinvent Mother’s Day this year amidst this ongoing pandemic. -LKS
This article was originally published on May 3 by Town & Style St. Louis.