Taylor Swift's Second Language May Surprise You

Taylor Swift speaks to us in two languages: her music and her fashion. To underestimate the latter's power is to miss a vital driver of Swiftmania.

25 Gifts For the Women in Your Life

Whether you're shopping for your partner, family member, or friend, we've handpicked a selection of thoughtful and elegant gifts to make this Valentine's (aka, Galentine’s & Palatine’s) Day unforgettable.

2024 Style Muse: Ayo Edebiri

"The Bear" actress is rightfully raking in awards for her performance while standing out and showing us that glamour is attainable from head to toe. See the three ways Ayo’s style can inspire yours.

Do You Really Need That?

Amid all these fire sales, I encourage you to slow down and take your time to purchase. Be intentional.

Reflecting On My Decade in St. Louis

SUBSTANCELaura SawyierJanuary 19, 2024personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, confidence, style, seasons, personal style, presence, personal brand, branding, st louis, community

Game Day Style

Travis Kelce connects with people through the joy in what he wears.

Five key takeaways from Scoular’s Perennial symposium for women in agribusiness

Scoular’s Perennial Symposium for Women in Agribusiness, a free leadership and career development conference, was hosted by Scoular’s female-focused employee resource group, Scoular Women Influencing Culture, or SWIC. Here are five key takeaways from Perennial, focused on individual development and learning.

SUBSTANCELaura SawyierOctober 18, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, confidence, style, what to wear, seasons, personal style, presence, personal brand, branding

FOCUS St. Louis Presents The Psychology of Fashion: Leadership and Influence

The Psychology of Fashion: Leadership and Influence presented by FOCUS St. Louis, moderated by Laura K. Sawyier, featuring panelists Susan Barrett, Dwight Carter, Cedric Cobb, and Mary Ruppert-Stroescu. We talked fashion psychology, specifically through the lens of leadership and the new meaning of power dressing this morning.

INTERVIEWS, EVENTSLaura SawyierOctober 9, 2023events, fashion event, FOCUS St Louis, St Louis fashion event, St Louis style, fashion psychology, fashion psych

Season's

Transitions and change are where my styling work often intersects with people’s lives and routines.

SUBSTANCELaura SawyierSeptember 16, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, confidence, style, what to wear, fall season, fall style, seasons of life, seasons

Malachite

Whether you’re wearing something that’s visible to others or not, do it for yourself.

SUBSTANCELaura SawyierAugust 6, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, confidence, style, jewelry, expression, what to wear

Student Loans

SUBSTANCELaura SawyierJuly 13, 2023personal stylist, fashion psychology, confidence, style

Expertise

SUBSTANCELaura SawyierJune 21, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, confidence, style, style range, logos, luxury brands, resale, vintage, luxury

Logoless

Logomania and the move towards "quiet luxury" personal style.

SUBSTANCELaura SawyierApril 20, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, confidence, style, style range, logos, luxury brands, resale, vintage, luxury

Jewelry Stash

Lessons learned from storing jewelry near the bathroom sink.

SUBSTANCELaura SawyierApril 20, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, style, style range, supply chain, jewelry, jewelry storage, storage, organization, jewelry cleaning

Don't Risk Waiting

How to navigate the increasing delays in shipping and fashion supply chains.

SUBSTANCELaura SawyierJanuary 31, 2023personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, sustainability, confidence, style, mens fashion, style range, supply chain, suiting, gifting

3 Packing Tips for Your Upcoming Holiday Travel

Here are three packing tips to help you spend less time worrying about what to wear and more time focusing on feeling great, spending quality time with your travel companions (or yourself), celebrating the holidays, and creating new experiences.

SUBSTANCELaura SawyierNovember 18, 2022personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, sustainability, confidence, style, mens fashion, expression, style range, range, self help books, self improvement

Your Style Range

“We learn who we are in practice, not in theory.” David Epstein writes this in bis book, Range: Why Generalists Triumph in a Specialized World. Here's how to look at your personal style as a venn diagram constantly moving and evolving… all in practice.

SUBSTANCELaura SawyierNovember 17, 2022personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, sustainability, confidence, style, mens fashion, expression, style range, range, self help books, self improvement

Three Things Happen When You Get Dressed

Here’s how to cultivate your personal style.

SUBSTANCELaura SawyierNovember 17, 2022personal stylist, personal stylist st louis, st louis personal stylist, womens fashion, closet edit, fashion psychology, sustainability, sustaintable fashion, circular fashion, confidence, style, mens fashion, expression

Gentlemen, It's Time to Find Your Fashion Footing

To wear a tie, or to not wear a tie? To wear drawstring pants (to work), or to not wear drawstring pants? These are the fashion conundrums that are cropping up lately with men's fashion.