CANDID: Lena Baranovsky

Lena Baranovsky lives in NYC and is a mom to two boys, Sasha and Niko. She’s COO and partner of luxury women’s accessories brand, Hunting Season, where she manages operations and sales for the brand. Lena joined the team at Hunting Season almost nine years ago after spending seven years with Intermix as a styling consultant. Her main role is to expand the brand’s global visibility and usher in their next phase of growth. A CFDA/Vogue Fashion Fund finalist in 2018, their collections are proudly brought together by hand in Colombia. British Vogue deputy editor has summed up their bags as, “reassuringly weighty with heritage.”

Lena is Partner and COO of Hunting Season, based in New York City and Columbia.

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“How you do anything is how you do everything.”


My personal style is effortless.

The best piece(s) of fashion armor in my closet are Hunting Season Small Top Handle in Black Lizard and Khaite jeans.

I’m making my mark by doing my best to be a generous, kind, and compassionate human. 

A professional/personal challenge that keeps me up at night is finding the family/work balance.

In moments of self-doubt I build myself back up by listing specific things I am grateful for. 

My version of self-care consists of meditation, work out, and a massage…preferably in that order.

Words of wisdom that resonate with me are, “how you do anything is how you do everything.”

I stay true to my passions by being mindful of practices or situations that help me stay positive, inspired and in-tune with myself and what is important to me. 

I’m most proud of my mother who immigrated to the USA in her 40’s and essentially started her life over in a foreign country all while being a single mother to my sister and I. I will always be grateful and proud of her strength and sacrifice. 

The one thing I would like to say to every woman in the world is, you carry the key to your happiness. I always think that Diane Von Furstenburg says is best: When you doubt your power, you give power to your doubt. 


Shop Lena’s power pieces!


ARE YOU INSPIRED BY LENA? KNOW SOMEONE THAT WOULD BE, TOO? SHARE HER CANDID MOMENT.

Laura Sawyier