Meet Dear Annabelle

The cheekiest, elegant, most playful chic paper around. Meet Dear Annabelle! Founded in 2019 by Marcie Pantzer (previously an editor at Town & Country), Dear Annabelle is a luxury paper and home goods brand for those who appreciate the art and soul of meaningful exchange.

Inspired by the love of handwritten notes (on naughty cards), watching her mother sell stationery as a young girl growing up in Saint Louis, and paying homage to her daughter (whom the brand is named after), Marcie and I spoke about designing paper goods, launching the business after 12 years out of the professional workforce (raising four kids with her husband), DA’s newest design iterations, and ideas for gifting this holiday season (for the hostess, give them place cards).

Watch the latest virtual SALON conversation with Marcie (an inspiration for anyone looking to launch an endeavor and actualize a personal passion at any point in life). Here’s an overview of what we chatted about:

• Gifting ideas for hostesses, friends, and family member.

• Using stationery as a playful form of personal expression.

• The creative process behind designing one-of-a-kind paper and home goods -Marcie's inspiration of watching her mother sell stationery as a young girl growing up in Saint Louis.

• Launching a brand after twelves years away from the professional workforce and it never being too late to act on your creative ideas.

• The importance of intentionality and not being too reactive in business growth -Dear Annabelle's approach to sustainability practices.

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